With New Monthly Grooming Kits For Men, Birchbox Isn?t Just For The Ladies Anymore

Birchbox, the New York-based startup that racked up more than 100,000 subscribers for its monthly kits of beauty products, is now aiming for a certain well-styled gentleman. The company is launching Birchbox Man, which will deliver a box of grooming and lifestyle products for $20 per month to a customer's doorstep. It might include four to five picks per month with samples like high-end shave gel, deodorant and skincare products from brands like Billy Jealousy, Costume National, K?rastase and Kiehl?s. Then there are lifestyle products that might include headphones or socks. "It's not as obvious the we would go for men," said Katia Beauchamp, one of the company's co-founders. "When we launched Birchbox, we would have never guessed that this would be the next vertical."

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